Welcome to Trust The Process BBQ

The Jackalope!

A mythical creature with the body of a rabbit and the antlers of an antelope. But why, you ask... would this enigmatic beast be chosen as the mascot for your brisket seasoning? Well, my friend, the story goes that the Jackalope was once a humble rabbit, living in the rolling hills of the Carolinas.

One day, while munching on a particularly flavorful patch of herbs, it stumbled upon a magical spring. The water was infused with the essence of dried herbs, dry peppers, Spanish spices, mustard seeds, sugars and salts, which had been secretly hidden away by a mischievous band of French fur trappers.

As the rabbit drank from the spring, it was suddenly imbued with the powers of the herbs and spices. Its antlers grew strong and majestic, and its sense of smell became so keen that it could detect the subtlest notes of flavor in even the most complex of smoked meats and vegetables.

From that day forward, the Jackalope roamed the land, using its newfound powers to seek out the most flavorful, savory grilled & smoked dishes and bestow its blessing upon them. And so, it was only fitting that the TTP BBQ brand of barbecue products, with its perfect blend of herbs and spices, would bear the Jackalope as its mascot – a symbol of the magical fusion of flavors that awaits all who dare to try it!